Mobility adoption among Asia/Pacific organisations continues to gain steady traction, with most businesses already having some form of basic mobility services in place. These organisations are now looking to leverage mobility to drive a more engaging and personal user experience. In many cases, this push is in fact being driven by the disruption brought about by technology (think Fintech’s influence on the financial services sector) as incumbent organisations realize that their competition is no longer their competition, and are in fact in the same journey in trying to remain relevant in an increasingly transformative world. But while the message about devices and applications has already been driven home countless times, integrating and incorporating them remains a headache as many organisations still struggle to fully realize the value of mobility within their business. The challenge for enterprises with mobility continues to be the same – delivering a secure and personal experience to their employees, partners and consumers. What is changing though, is the definition of mobility itself.
Mobility as a phenomenon is expanding and taking on a new meaning, driven by an explosion in the type (wearables, drones, etc.) and number (more than 8 billion connected things in APeJ by 2020) of devices as well as the intelligence being built into and around these devices through cognitive technologies. Add AR and VR to the mix and there is a whole new paradigm of experiences being created in the enterprise context. Specifically, IDC observes organisations in the region pivoting around these key trends in their mobile adoption journey –
1. Delivering a personal and intuitive user experience
Business process mobility efforts continue to gain momentum around the region as application-related initiatives were 3 of the top 5 initiatives highlighted by organisations in the 2016 Asia/Pacific Enterprise Mobility survey. However, the leading organisations are going a step further in this journey as they look to build intelligence into their applications through analytics and cognitive technologies and by utilizing machine learning to harness user data and deliver a more personal and intuitive user experience to their audience.
2. Building a secure workspace of the future
Convergence in operating systems as well as new device types and use-cases entering the organization is forcing the decision makers to re-think their security and management strategies, especially as security remains the #1 barrier to adopting mobility solutions for organisations in APeJ. But moving beyond devices, a mobile enterprise encompasses real-time identity-driven security as well as seamless access to corporate resources, be they physical or digital. The next-gen workspace incorporates workflow optimization, customer engagement as well as partner innovation ecosystems to not only deliver efficient use of real estate assets but also develop people aware collaboration solutions that are integrated and enable employees to work smarter and be more productive.
3. Weaving in the next wave of computing through AR/VR
As per IDC’s recent spending guide data, global VR and AR market will grow to more than US$162 billion by 2020 – up from just US$5.2 billion in 2016. Augmented reality tools have been used for marketing for many years. However, now a growing number of enterprises are experimenting with augmented and virtual reality across a variety of use cases. Examples include engaging customers at retail stores, training and diagnostics in healthcare, and even collaboration and support in high-tech sectors. In addition, the recent launch of a number of VR hardware and services suggest that this technology is ready for prime time.
4. Mobility requires contextual solution-selling
Over 30% of the organisations that IDC surveyed as part of its annual APeJ Enterprise Mobility survey in 2016 indicated using an IT services provider to help develop and deploy their mobility solutions, citing their focus on design thinking (fail fast/learn fast) and the ability to provide managed services being the key differentiators. Mobile solutions require significant consultative experience in the areas of business strategy, process re-engineering as well as managed support and services. As organisations remain challenged with acquiring and developing internal skill-sets to drive their mobile initiatives, they will continue to rely on partners that can bring this end-to-end solution capability to the table.
An intelligent mobile enterprise should be able to deploy and manage a plethora of devices and the accompanying smart applications that collect, monitor, integrate and respond to data from multiple sources in a secure manner to deliver a truly personal and immersive experience.