Solution enables communities developer to add an SMS channel to its digital communications toolset...
Masterplanned communities developer Delfin Lend Lease, a wholly-owned subsidiary of Lend Lease Corporation, has implemented IPscape technology as the next step in its digital communications toolset.
“Timely communication is an important part of our business,” says Paul Bailey, business analyst at Delfin Lend Lease. “In addition to our email marketing process, there was demand for a mobile phone based communication channel from customers and prospects. SMS was the logical next step in our digital communications toolset.”
The IPscape cloud-based SMS technology integrates with the Delfin Lend Lease salesforce.com customer relationship application and enables Delfin Lend Lease to send mass-SMS announcements, event information and even surveys from the salesforce.com application.
“SMS is a great medium for instant response,” says Bailey. “With IPscape it’s simple to communicate with our customer base instantly and get feedback and input back just as fast without having to worry about scalability.”
The Delfin Lend Lease solution is a hybrid of the integrated call centre functionality of IPscape for salesforce.com and IPscape’s Call to Action mass communication tool. As a cloud-based solution it scales according to the volume required for outgoing SMS and any replies.
