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Smithbridge Group unifies 20 subsidiaries on NetSuite

Smithbridge Group, a construction and engineering business operating across Australia, New Zealand and Guam under brands including Universal Cranes, ran 20 subsidiaries on a patchwork of disconnected tools for payroll, resource allocation and finance. With data siloed by entity, leadership had no consistent group-wide view for board reporting, and finance teams spent much of their time reconciling numbers rather than analysing them.

Working with NetSuite partner Annexa, Smithbridge implemented NetSuite OneWorld to bring finance, operations and project data onto a single platform, then layered in NetSuite Analytics Warehouse to combine that data with time-and-attendance and resource-allocation systems from other vendors, integrated via Celigo.

The result is a standardised, self-serve reporting environment: finance and operations staff can now see workforce spend alongside asset utilisation and financial performance in one place, replacing a fragmented Microsoft BI setup and freeing accountants to work with managers on analysis instead of compiling static reports.

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