APRA AMCOS, which represents more than 124,000 songwriters, composers and music publishers across Australia and New Zealand, set out to replace a legacy Dynamics AX 2012 environment that left it with fragmented customer data, limited billing automation and no real visibility across the customer lifecycle.
Working with EY, the organisation implemented a cloud-based combination of Dynamics 365 Finance, Sales, Customer Service and Customer Insights, delivered through its OneMusic licensing platform. The project automated subscription billing across multiple payment methods, built a single source of customer truth spanning finance, sales and support, and added a custom lead-screening tool to compare prospective licensees against existing customers before they reach a sales rep.
Since going live, APRA AMCOS has reported faster licence approvals, more accurate payments to rights holders, and, in New Zealand specifically, its strongest sales month on record following the shift to ecommerce-enabled licence purchases.
