Daiwa Food Corporation, the Japanese food importer and distributor serving hospitality and retail customers across Melbourne, Sydney, Canberra, Brisbane, the Gold Coast, Perth and Adelaide, wanted to give customers round-the-clock ordering and give its sales reps mobile ordering tools – all while keeping pricing and credit terms managed centrally.
Web Ninja built a B2B webstore integrated with Daiwa’s MYOB Exo accounting system, with customer-type-based product restrictions, quick-pick pantry ordering, order templates organised by kitchen area, and sales rep login with customer selection.
“Daiwa were wanting to service their existing customers in a more efficient way, providing access for ‘anytime’ orders,” notes the project team – customers now see personalised pricing and credit terms automatically, wherever and whenever they order.
