Dateline Imports distributes premium hair care and beauty products to salons across New Zealand from a catalogue running to dozens of products, sold through mobile sales representatives, customer service staff and its own website – a combination that made strong inventory management essential to avoid overselling or stock discrepancies between channels.
Dateline Imports worked with Primacc Systems to implement MYOB Greentree, giving the business one system tracking inventory regardless of which channel a sale came through.
The result is the total visibility Dateline needed to keep customer service consistent, run sound management processes, and maintain profitable performance as its product range and sales channels have grown.
