SAP boots soccer into the cloud

Published on the 08/07/2015 | Written by Vendor - media release

SAP soccer CFG

Football company runs SAP…

Enterprise resource planning company SAP is to become the official ‘Cloud Software Provider’ and a technology advisor of City Football Group and its four clubs Manchester City FC (Men and Women), New York City FC, Melbourne City FC and Yokohama F. Marinos.

The vendor said City Football Group (CFG) and its clubs will implement a wide variety of its HANA solutions. According to a statement, CFG and SAP will collaborate to co-innovate and develop new applications to analyse and improve performance on the field for players and coaches.

Bill McDermott, SAP SE CEO described City Football Group (CFG) as ‘one of the most innovative and technology-driven football organisations in the world’.

Khaldoon al Mubarak, CFG chairman, commented, “Our common ambition is to create ground breaking football specific technology solutions and products.”

CFG intends to use SAP’s cloud solutions which include SuccessFactors, Jam social software and Simple Finance. SAP’s HANA database platform will underpin the solution. Predictive Analytics and Business Objects will provide data insights across everything from ticketing to merchandising.

Technology will be applied to ‘enhance the fan experience in CFG team stadiums’, including an interactive digital insights wall planned for the Etihad Stadium which will bring real-time analytics and insights to fans attending matches.

As intimated by al Mubarak, CFG intends to ‘co-innovate with SAP’ on talent management, football performance and human performance for future versions of the vendor’s Sports One Solution – a sports-specific cloud platform for team and player management.

SAP works with sporting organisations in ice hockey, sailing, golf, Formula 1 racing, cricket, American football, baseball, tennis and basketball.

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