Australian Grand Prix Corporation, which runs the country’s premier motorsport events, was selling corporate entertainment packages and sponsorship through old CRM software and spreadsheets that couldn’t share data with its financial system – leading to double-handling and discrepancies between the two.
AGPC deployed Sage CRM integrated with Sage 300, using their out-of-the-box integration to keep all corporate customer sales and sponsorship data in one central repository.
Sales information now flows straight from Sage CRM through to Sage 300 for invoicing and the general ledger, giving AGPC the accurate, timely data it needs to meet strict financial reporting requirements.
