In Depth
Long-form analysis, research and opinion for A/NZ technology decision-makers.
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Features
The ultimate guide to smartphone app testing
So the hard yards of your smartphone application design and development are complete. Now it’s time to put it in the appstore, sit back, and watch the money roll in, right?...
Features
NBN vs. UFB head to head comparison
With the government-sponsored fibre rollouts under way in Australia and New Zealand, iStart takes a look at just what’s on offer with the NBN and the UFB initiatives...
Features
Unified communications comes of age
Three years ago iStart prophesised that unified communications was going to be the next big thing. But three years, in the days before BYOD and when the cloud was in its infancy, is a long time ago. So where are we now?...
Features
Business data mapping enters a brave new world
The ‘Spatial industry’ has for decades appreciated the real, exciting and powerful benefits of geospatial analysis. But if geospatial tech is so wonderful and is such a ‘no brainer’, why haven’t small to medium enterprises embraced the technology?...
Opinion
Windows 8 Review
I’ve been on a mission for a while now to dive into Windows 8 and to try and come up with a definite opinion on what I think about the OS; admittedly I’ve been having a very difficult time...
Features
Ignoring the gut feel: The emerging world of predictive analytics
With promotional dollars more precious than ever, smart marketers are always looking to refine their methodologies and increase their return on investment...
Research & White Papers
SaaS with a Purpose
Greentree gives software-as-a-service flexibility that’s making businesses say “Wow!”...
Research & White Papers
Four tips for happier customers
Customer relationships have never been more important, but how well are you managing yours?...
Opinion
Nine trends taking ERP into a social, mobile and realtime future
Enterprise Resource Planning solutions are an often maligned but necessary glue in many enterprises. The size and complexity of most products has meant they have been slower to respond to the socially connected, user friendly application revolution. But 2012 will be a watershed year for vendors and users alike says industry analyst Louis Columbus...
Features
14 things your CRM system could be telling you about your customer (but probably isn’t)
CRM software is about as crucial as it gets when it comes to managing your sales activities. But while it may be crucial, it’s hardly sexy, and therefore it's something of a ‘set-and-forget’ piece of tech...
Features
The allure of mobile apps
And a six-step reality check you should complete before being seduced by shiny enterprise app extensions and sexy gadgets...
Opinion
Dwight was right – planning is useless, but indispensible
For successful companies, says Brett Roberts, it’s all about preparing for the battle. But while you can’t succeed without adequate preparation, planning can quickly veer into ‘useless’ territory, especially when those ‘best laid plans’ equate to little more than opportunities lost...
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