Australian enterprise leads in mobile and cloud

Published on the 14/10/2014 | Written by Beverley Head


Mobile Cloud computing

Australian enterprises’ appetite for mobility and the cloud is ahead of the pack when compared to similar users internationally…

A survey of over 1000 Salesforce users around the world, including Australia, has revealed that local enterprises are even more enamoured of mobile and cloud services than their international peers.

Conducted by consulting business BlueWolf the survey found that while 70 percent of international Salesforce users were planning to redirect technology investments away from in house platforms and onto the cloud, that figure was 74 percent among Australian enterprises.

It also noted that 26 percent of Australia respondents reported using mobile access to the platform on a daily basis, compared to 24 percent internationally. A massive 95 percent of Australian survey respondents also reported using Salesforce’s App Exchange – a much higher percentage than internationally.

The results come on the eve of Salesforce’s Dreamforce 2014 user conference, which this week takes over several city blocks in San Francisco. This year more than 135,000 people are expected to attend the four day event, which the company claims makes it the biggest software event in the world.

Delegates will hear this year from high profile speakers from the technology sector along with possible presidential candidate Hillary Rodham Clinton, former US vice president Al Gore, and even veteran singer Neil Young.

Salesforce, with revenues of $US4 billion, is still bent on growth rather than profits, and this year turned in a net loss of $US286 million.

According to the BlueWolf report further growth lies ahead with 71 percent of respondents saying they plan to spend more on Salesforce services this year, with 54 percent using two or more Salesforce cloud services.

Mobility, which the BlueWolf report describes as “the cornerstone of digital disruption” has already been widely deployed with 89 percent of respondents saying they had embraced Salesforce 1 mobile solutions. Almost half of the respondents said they would spend more on mobility in the coming year.

As far as Australian enterprise Salesforce intentions are concerned, Arlene Wherrett, BlueWolf APAC managing director noted, “We are anticipating that investments in multi-cloud solutions, intelligent data, mobile and marketing stand to gain the largest share of new investments. We also see predictive analytics exploding in use with 80 percent indicating they will be investing in 2014/15.”

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