Published on the 26/01/2011 | Written by Newsdesk

Global CRM and decisions support solutions provider StayinFront’s new on-demand system aims to pick up the pace in the FMCG sector…

The revamped version of StayinFront’s EdgeCG has been designed specifically for FMCG customers.

Managing director Kerrie-Anne Turner says it will deliver a broad range of industry-specific functionality and analytics capabilities in one package.

“It is the first in the Australian consumer goods marketplace and sets a new standard in retail execution solutions,” Turner says.

”The system can be used to ensure the right product at the right price is on the right shelf at the right time.’’

It combines CG functionality and consistent analytics in a single solution. Providing a two-way information flow between head office and field staff.

Turner says the rapid deployment of detailed data arms field reps with resources to optimise sales opportunities, in store compliance and operational activities.

Task setting and the identification of trends, highlights distribution gaps and competitive activity are other capabilities.

“StayinFront EdgeCG provides the clarity field forces need to more effectively manage their territories and for sales managers to measure, respond and lead their teams for improved productivity and overall results,” she says.

“It gives them the power and flexibility to be highly successful in the evolving and highly competitive retail landscape.”

StayinFront systems operate in over 65 countries in more than 25 languages.

The company has headquarters in the United States with offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand.