Published on the 12/10/2009 | Written by Newsdesk
Wikis, blogs, collaborative document management and Twitter are the key apps driving enterprise web 2.0 adoption…
Research by IT industry analyst research firm Hydrasight shows a growing number of organisations in the Asia Pacific region have already adopted enterprise web 2.0-based solutions.
Almost a third of respondents to the online survey, conducted last month, indicated they already have enterprise web 2.0 implementations in place.
More than half of all respondents said enterprise web 2.0 was a “must have” for their organisation at some point. Around a third had examined enterprise web 2.0 but are yet to decide how best to apply the technology in their own organisations.
Only around 10% said they had no deployment intentions at this time and less than 5% of those in business-oriented roles believe that enterprise web 2.0 will not be important to their organisation.
The findings from Hydrasight’s “Enterprise Web 2.0 in Asia Pacific (Australia 2009)” study reveal a growing interest in enterprise web 2.0 since the company’s first study on the topic conducted in 2007. Since then, organisations have continued to experiment and invest in enterprise web 2.0 methods and technologies.
“Enterprise web 2.0 is a rich and complex matrix of cultural influences, sensitivities and considerations. This applies not only to individual regions within Asia Pacific but also in different organisations within the same or similar regions and industries. Adoption of the technology therefore varies as a result,” says Hydrasight’s research director, John Brand.
“Our preliminary survey results indicate that Asia Pacific organisations continue to have different views and drivers (compared to North American organisations) and that the cultural differences are both regional and organisation specific. Not all organisations will, or should, approach enterprise web 2.0 the same way.”
According to Hydrasight’s research, the top three enterprise web 2.0 applications are wikis, blogs and collaborative document management. Twitter was also cited as a significant tool based on its potential marketing value.
