Fujitsu launches ‘Digital Transformation Centre’ in Sydney

Published on the 09/10/2019 | Written by Jonathan Cotton


Fujitsu Digital transformation centre

Tokyo, Osaka, Munich, London, New York and now Sydney. Fujitsu doubles down on its collaboration projects…

Fujitsu has launched its latest Digital Transformation Centre, this time in Sydney, amid promises of inspiration, innovation, and hopefully, commercialisation, for Australian customers looking to solve their unsolvable business problems.

Located within the campus at Macquarie University, Fujitsu says the aim of the centre (and the global DTC network itself) is to provide a ‘technology-assisted workshop space’ whereby Fujitsu can work with existing and prospective customers to ‘co-create on focused topics around digital transformation’.

“The goal of the DTC is to organise customer ideas of the future and to develop measures to help them realise their vision and open up new ideas that could lead to new revenue sources or innovative solutions to complex problems,” says Fujitsu of the new facilities.

There’s lots to be gained from bringing technology, business, and academia together

“Businesses that can leverage emerging digital technologies to transform their business models, operating approaches, or product and service offerings, will be better positioned to compete.”

That’s something Fujitsu has been leaning into recently, with a slew of new collaborative initiatives, including its AI-powered brain aneurysm detection technology project in partnership with GE Healthcare, Macquarie Medical Imaging and Macquarie University. The project looks to improve brain aneurysm diagnoses by leveraging artificial intelligence to detect and monitor brain aneurysms on scans faster and more efficiently. Fujitsu is bringing its AI-chops to the table, while GE Healthcare is contributing its medical imaging technology with Macquarie providing clinical expertise for the development and testing of the tech, all with a view to creating a fully commercialised solution. That project has already received a Cooperative Research Centres Projects grant of AU$2.1M from the Department of Industry, Innovation and Science.

Similarly, Fujitsu has undertaken a new collaborative effort with car manufacturer KIA on an artificial intelligence-enabled digital ‘police car of the future’ technology.

For that project Fujitsu has created a software-based platform that links disparate technologies found in police vehicles to provide a ‘cleaner and safer cabin for law enforcement officers’. The tech giant is working with the car manufacturer’s standard Stinger model to develop a ‘turnkey solution’ for law enforcement. (The model’s existing infotainment screen, for example, will be reprogrammed to present information relevant to law enforcement and to execute emergency response controls.)

“To build each highway patrol police car now requires multiple tenders from numerous individual suppliers for each piece of equipment, from the car itself to Mobile Data Terminal, number plate recognition technology, in-car video and radar,” says Ian Hamer, principal architect, Fujitsu Australia.

“Fujitsu’s enhanced vehicle ecosystem integrates these and other individual components, simplifying the installation and removal of vehicle equipment and bringing greater agility and efficiency to the police force.”

There’s lots to be gained from bringing technology, business, and academia together in this fashion, says Mike Foster, Chief Executive Officer, Fujitsu Australia and New Zealand.

“As Australian businesses continue to adapt to the challenges of the new digital age and what it means for their businesses, the DTC will provide an invaluable resource to help them identify ways to become a disruptor rather than be disrupted.

“We have a strong focus on encouraging innovation, and the DTC is a place where imagination can meet possibility to shape a successful digital future. Working closely with Macquarie University paves the way for future collaborative ventures between Fujitsu and the University, where corporate and academia can work together on innovative projects that would benefit from a diversity of talent.

“Organisations can work with Fujitsu at the DTC to help address business challenges and redefine business problems with a view to jointly create a solution that takes into account different points of view. Our customers will benefit from Fujitsu’s extensive experience in helping organisations accelerate innovation by working together under the Fujitsu HXD methodology.”

Fujitsu says it will make its Sydney Digital Transformation Centre available to customers who are interested in running co-creation sessions ‘to help solve specific business problems’.

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