Published on the 26/09/2016 | Written by Beverley Head
Internet of Things products and services don’t do privacy well…
Australian consumers have been warned that their privacy is at risk because of poor policies and procedures from the companies selling Internet of Things (IoT) devices and services.
In addition 69 percent of organisations failed to tell customers how to delete information from the device, 38 percent didn’t readily provide contact details for customers with concerns, and 91 percent didn’t recommend consumers customise their privacy settings.
The report focusses on consumer-facing systems such as movie streaming systems, fitness bands, home appliances and toys rather than the sort of industrial IoT devices being deployed to manage smart buildings, smart factories and smart cities. Arguably those more industrial IoT devices measure inanimate entities and won’t need privacy policies.
One school of thought argues that consumer devices – smart watches for example – aren’t IoT at all, that they are just a brand of consumer tech. But they do connect via the internet and are things – so it’s a question of semantics, and the data collected through them can integrate with broader networks – for example uploading location or payments data that could be used to triangulate all manner of personal insights. Without adequate privacy protection, consumer rights could be eroded.
And the spread of consumer tech is accelerating. Earlier this month Telsyte released its Australian Smartphone and Wearable Devices study which showed smart watch sales leapt 89 percent in the first half of the year compared to the similar period of 2015. Overall more than a million smart wearables were sold, with killer apps proving to be fitness and payments related.
Given the quantity of personal data involved with either of those applications, privacy should be a priority concern for most consumers.
According to Australian Privacy Commissioner, Timothy Pilgrim, “The Internet of Things allows for some great products and entertainment, but many of us have adopted this technology into our everyday lives without considering how much of our personal information is being captured or what happens to that information. Remember, for an Internet of Things device to work for you it needs to know about you, so you should know what information is being collected and where it is going. I encourage all Australians to look for privacy policies before you decide to use a device, and ensure you are comfortable with what information is being collected and how it is being managed.”