Published on the 27/10/2009 | Written by Newsdesk
Mining giant needed a centrally-managed hub solution to deliver brand consistency across its portfolio of more than 80 websites…
Mining and exploration giant Rio Tinto has implemented Open Text Web Solutions as the backbone of a project to transform its internet presence.
Over the years, Rio Tinto has grown significantly, often through mergers and strategic partnerships, which has led to more than 80 separate websites being created and run by separate divisions and individual mines around the world.
The plethora of websites has caused significant challenges in communicating a consistent brand and sending coherent messages to its many stakeholders including investors, customers, suppliers, employees and the media.
To address these issues, the company devised a strategy focused on building a hub of web templates created, populated and managed centrally, but tagged for dissemination through the various Rio Tinto web domains around the world.
Open Text was chosen to help engineer a high quality, worldwide web presence that required minimal resources and with the flexibility to combine a consistent corporate image with local content generation.
“Open Text Web Solutions also allows us to run multiple websites from the core software hub, in multiple languages, and populating multiple domains. This is vital to us as a major, multi-product, global business,” says Bryan Smith, principal adviser, digital media at Rio Tinto corporate communications.
