Published on the 22/01/2010 | Written by Newsdesk
Former Renaissance MD Paul Johnston tasked with building up the IT distributor and supplier’s new local operation…
Simms International – a distributor and supplier of IT products and services to the corporate, reseller, system-integrator, retail and OEM markets – has expanded into the New Zealand market.
The New Zealand operation, the third business, within the Simms Group, will be headed by Paul Johnston, previously managing director of listed technology group Renaissance Corporation.
Simms Group started in the UK in 1990 and opened in Australia in 1995. While each arm of the franchise operates independently and is responsible for developing its own vendor relationships, Simms says the New Zealand business will benefit from the group’s expertise, infrastructure and systems.
Based in Auckland, Simms International will be operational by mid-February.
“Our initial focus will be to attract vendors that are looking for a partner who can provide a new focus for their products and help them grow their businesses, especially into the SMB and corporate sector,” says Johnston.
