Published on the 30/06/2014 | Written by Newsdesk
Companies that want to sell goods and services online must support mobile devices – especially Android tablets and smartphones which are used to make two out of three e-commerce sales…
Analysis of internet behaviour has revealed some of the key online habits of Australian consumers, and in the process provided some guidance for companies about how to reach those consumers. According to Criteo, which provides technology to support online advertising, people are more likely to click through on online advertisements on mobile devices than on PCs.
A survey of its users revealed that internationally Android devices are used in two out of three e-commerce sales internationally, although Apple devices remain more popular in the US and Europe.
In Australia the just released Digital Nation report from analyst Telsyte, reveals that 43 percent of tablet owners and 29 percent of smartphone owners used these devices to purchase goods or services in 2013, again reinforcing the need for organisations to invest in e-commerce platforms that can straddle and support multiple mobile platforms.
Telsyte claims Australians spent $A20 billion online across 19 different product and service categories in 2013.
Besides this insight into e-purchasing trends, Digital Nation provides a snapshot of the impact that technology and telecommunications are more broadly having on Australians. For organisations which want to connect to consumers online, the book delivers valuable consumer insights.
For example more than half the population regularly uses Facebook, the average household has around eight connected devices and more than a third of households download at least 100 Gbyte of content per month.
The report also reflects on the continued appetite for BYOD and BYOA (BYO apps) with almost 45 percent of Australian organisations with more than 20 employees now allowing BYOD. However according to Telsyte analyst Rodney Gedda, there is also an additional layer of unsanctioned BYOD; “A further 24 percent of CIOs acknowledge that staff go ahead and do it anyway without permission indicating a strong desire by people to use their own technology for work – inside or outside the office,” he said.
This “shadow IT” was not purely an employee phenomenon as business units also continue to bypass the IT department to buy technology and cloud services directly. A third of CIOs have experienced problems as a result according to Telsyte.
Besides choosing their own technology, employees are choosing where they work. More than two out of five organisations report that they have staff working from home at least one day a week. In those organisations which expressly allow teleworking one in five employees works from home at least one day a week.
