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Internet Marketing Services
Digital technology rendering government redundant
‘Digital’ has replaced multiple devices, industries and ways of doing things. Could it see off government, too?… read more...
Why customer intimacy is key to online business success
And not just for a company selling undies… read more...
‘Over the top’ puts a hundred billion back in your pocket
A figure is put to internet protocol gains… read more...
Digitoil: Three simple tips towards improved SEO
Is the world of search engine optimisation (SEO) a mysterious place populated by snake oil merchants and incomprehensible jargon? Not necessarily, says Richard Conway… read more...
Is email killing corporate productivity?
The daily grind is draining more than our morale – it’s also killing corporate productivity and email is the culprit, writes David Oakley… read more...
Getting the measure of email
Return Path has announced that it is offering an Australian version of its email data cloud services offering insights from the inboxes of 80,000 Australians including Telstra BigPond users… read more...
Raft of regulation = increased cost to Aussie internet
The regulatory environment for Australian internet service providers is about to get considerably more complex and expensive. John Stanton takes a closer look… read more...
Australian app aims to close the loop on shopping
A mobile app which will alert shoppers that an item they have browsed online is available in a nearby store is about to be released in Australia… read more...
Better email: Kiwi startup sets sights on Australia, Europe
A new Kiwi startup has big plans for Australia and beyond, seeking to take its email enhancement service across the ditch and further afield… read more...
Building blocks: The case for a modular approach to technology services
The free availability of an almost infinite range of services on the internet means entrepreneurs can create powerhouses by pulling together composites to fuel their business goals, as Donovan Jackson discovers … read more...
Listen, learn and soar: Big data and the modern marketer
Marketing used to be a one-way conversation but new technologies have given the customer a voice and shifted the balance of power in their favour. Clare Coulson takes a look at the rise of the relevant customer experience… read more...
Australian business lags on electronic payments
Fewer than half of all Australian organisations accept electronic payments suggesting there is still a lot of room for financial disruption and business reform… read more...
IoT provides CMOs with promise of ROI
Data feeds from mobiles, wearables and IoT devices promise marketers rich new streams of information that can be mined for marketing insights… read more...
Digitoil: SEO – dark art or just good marketing?
In the first instalment of our new Digitoil blog on digital marketing, subject matter expert Richard Conway begins by putting search engine optimisation in context… read more...
Seven UI/UX principles to help create a fresh experience
Subject matter expert Jeff Dance gives his top tips on designing a website that will get your users doing what you want… read more...
Follow the fast fibre road
The internet of things may feel like it only uses wireless technology but in reality it relies on big pipes and banks of servers. Paul Budde explores what we need to do in order to arrive at the smart cities of the future… read more...
Why IT must start with the digital human
Peter Sondergaard, senior vice president and global head of research at Gartner, told more than 8500 CIOs and IT leaders that they must now design, resource and deploy for a world that’s digital-first… read more...
Why customer convenience trumps experience
Usability expert Gerry McGovern says we should focus our online efforts on customer convenience and effort, not experience or satisfaction… read more...
AppNexus cracks down on click fraud
An initiative designed to block online advertisement fraud will be rolled out across Australia and New Zealand in the second quarter of 2015… read more...
Government flags two year metadata storage plan for ISPs
Internet service providers will need to store two years’ worth of customer metadata under new legislation introduced to the Parliament last week… read more...
