Lunch Box: B2B Content Marketing

Holger Schulze has been involved in numerous roles in B2B marketing in the IT industry – he describes himself as taking a “German engineering” approach to B2B marketing...

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iStart magazine – The social age, for better or worse | Quarter Four 2013

I’m not a speeds ‘n’ feeds person. I don’t get excited by shiny new boxes – well, not the tech sort anyway. When I first began as a technology journalist I was frankly overwhelmed by the thought of having to memorise specifications and feature sets to compare and contrast them. And then I realised, it’s not about the numbers, it’s what you do with them that counts. You have to look at the bigger picture, so in this issue we consider man and his machines... [View emag]

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iStart magazine Issue 42 | Quarter Two 2013

Welcome back. A little piece of trivia crossed my desk last week informing me that the first website ever was published just 20 years ago – it's hard to believe what's happened since. The site ( has been resurrected by the scientists at CERN to "preserve some of the digital assets that are associated with the birth of the web". It's hardly Lest We Forget, but it is a quaint milestone...[View emag]

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