Published on the 12/06/2026 | Written by Heather Wright

Reshaping contact centre workflows…

Forget bolt-on AI. Tower has embedded AI and automation directly into frontline customer interactions, cutting call times 15 percent as real-time support moves inside the conversation itself, with the insurer relying largely on out-of-the-box technology, rather than heavy custom builds.

The deployment, built on Amazon Connect, has shaved more than two-and-a-half minutes off average calls for the 150+ year old company, one of New Zealand’s largest publicly listed general insurance companies, removing more than 796,000 minutes of customer time across sales, service and claims interactions.

“By bringing interactions into a single platform and integrating customer data, we’ve enabled real-time meaningful AI support for our frontline teams.”

But the more telling detail sits behind those numbers.

Paul Johnston, Tower CEO, told iStart the project centred on consolidating customer interactions into a single platform and combining that with integrating customer data to deliver AI support as conversations unfold.

“By bringing interactions into a single platform and integrated customer data, we’ve enabled real-time meaningful AI support for our frontline teams,” Johnston says.

That support is delivered during live calls, with real-time transcription across every call and AI-assisted guidance removing the need for agents to pause interactions to take notes or search for information, and there’s less chance of missing important details.

Rather than building bespoke AI capability, Tower leaned on what was already available within its platform, with Johnston saying most of the capabilities were delivered out-of-the box, with effort focused not on customisation, but integrating those tools into day-to-day operations.

The core of that work sat in data and knowledge.

“Our focus has been on strengthening our core knowledge base and integrating this seamlessly with the platform, ensuring agents receive accurate, up-to-date guidance,” Johnston says.

That meant ensuring information feeding AI responses was well-governed and current, so it could be surfaced in real-time to support customer conversations.

The deployment was designed to sit inside existing workflows rather than alongside them. Johnston says embedding AI into how work was already done reduced friction during rollout and allowed the system to evolve based on frontline use.

Real-time feedback loops

“We’ve been able to continually refine the platform based on what actually works best for our teams,” he says. Real-time feedback loops ensure continual improvements in responses. Involving frontline ‘change champions’ throughout also aided the process, he says.

As a result, Johnston says teams quickly saw benefits, with AI supporting conversations, reducing complexity and improving consistency in responses.

“Our ability to adapt and adopt has been a real strength, supported by a strong culture of innovation and a focus on bringing our people on the journey from day one.”

Alongside the reduction in handling times, he says employee and customer net promoter scores (NPS) have improved, while quality assurance coverage has increased.

The system is also generating a richer data set to inform future product and service decisions.

Monitoring is built into the deployment. Johnston says quality is assessed – and improved – using automated evaluation alongside agent feedback, providing real-time visibility and enabling issues to be identified and addressed as they emerge.

Across the project, Johnston points to a combination of strong data, well-governed knowledge and workforce engagement and empowerment as underpinning the outcome.

“A big part of our success has come from getting those foundations right, while continuing to build and improve over time.”

Johnston describes the work as part of a broader digital transformation, with further opportunities to expand how AI supports both customers and frontline teams.

“We see this as part of our ongoing digital transformation, with continued opportunities to scale and evolve how AI supports both out people and our customers,” he says.

“Looking ahead, we’re poised to invest further in technology and AI-enablement throughout FY26. This is a critical part of our strategy that will drive greater efficiencies and continue to enhance our customer experience over the medium- and long-term.”