Published on the 14/07/2011 | Written by iStart
When it comes to engaging with your customers, there’s plenty to know in the realm of card technology. So if you don’t know your ICC from your NFC, read on to find out just how smart cards can serve your businesss…
If you’re planning on using your EFTPOS card at any of the Rugby World Cup Games this year, you can forget it. Rather, PayPass ‘tap and go’ cards will be the order of the day. The cards, able to be preloaded with up to $1000, and functional for individual transactions up to $80, will be the only option, aside from cash, on offer. Predictably, there’s been something of an online backlash against the plan, but what’s the upside? In a word, speed. PayPass won’t require users to dip or swipe the card. Instead, they will simply tap the card against the card reader and the transaction will be complete, no PIN or lengthy transaction times required. While customers may appear hesitant to embrace the new technology right out of the gate, the fact is that smart cards are gaining ground and fast. So what’s the difference between a regular EFTPOS-type card and its smart card, chip-enabled brethren?… Read the full article as seen in the Q3 2011 iStart – Technology in Business Magazine by clicking on the image below: …
