Anthony Doesburg

Building Smart

Building smart

March 25, 2015 | Anthony Doesburg
As the construction of ‘smart’ buildings becomes more common it has presented the design and construction industry with more challenges. Anthony Doesburg explores the impact of software in the design and construction process and how architectural and engineering firms are responding…[View as PDF] read more...

UX: Creating beautiful software

December 31, 2014 | Anthony Doesburg
Enterprise software has finally got the message that user-friendly also means productivity-friendly, and a bit sexy. We asked Anthony Doesburg to look at how to create simple-to-use software and websites… read more...
IoT how to

How to plug into the internet of things

August 28, 2014 | Anthony Doesburg
Need to track your vehicles? Or monitor water? The internet of things delivers an extraordinary opportunity to connect and network all manner of things, but how?… read more...
Internet of Things

The internet of things: the precipice of a revolution

August 19, 2014 | Anthony Doesburg
Driverless cars, wearable computers, location-based intelligence; they all rely on what has become known as the ‘internet of things’. And it certainly has people talking as Anthony Doesburg discovers… read more...
Finger on the customer pulse

Finger on the pulse – measuring customer sentiment

June 19, 2014 | Anthony Doesburg
Successful businesses today must continually take the pulse of their varied customer base and respond to their wants and needs… read more...
What retailers can learn from manufacturing

What retailers can learn from manufacturing

March 23, 2014 | Anthony Doesburg
The manufacturing sector is a prime example of an industry vertical that has embraced technology. MRP & ERP systems have transformed productivity and efficiency in a sector whose margins were squeezed by globalisation. Now retail is under similar pressures with the growth of online retailing. Here Anthony Doesburg uncovers the lessons that the retail sector can learn from the way manufacturing uses technology… read more...

Freelancers take flight

January 8, 2014 | Anthony Doesburg
The way we work is changing. The market for recruiting creative and project resources has gone global… read more...

Does marketing automation deliver on promises?

September 19, 2013 | Anthony Doesburg
As the lines between marketing, sales and service blur ‘smarketing’ is the way forward. Anthony Doesburg investigates this blend of sales and marketing and asks if the tools are delivering on their promise, or are they just more marketing puffery?… read more...
Obama mosaic

Big data buzz gets ‘BS’ tag

September 17, 2013 | Anthony Doesburg
Is big data “bullshit”? Anthony Doesburg sifts through the big data brouhaha and considers the reality behind the buzz… read more...
Eftpos terminal

Integrating POS with ERP changes face of retail

February 21, 2012 | Anthony Doesburg
If point-of-sale systems are crucial to keeping shopkeepers’ tills ringing, integration with the back office is the answer to tracking retail’s new currency, information.  iStart explores some opinions from Kiwi retail sector experts…[View as PDF] read more...
Sales Operations Planning

ERP must follow strategy & process if sales and operations planning to improve

December 21, 2010 | Anthony Doesburg
In the absence of a crystal ball, the next best thing to tighten your supply chain is robust S&O planning, but is your environment right?… read more...
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