Apple Matters: Goodbye to all Mac

Published on the 18/06/2015 | Written by Mark Webster


Mark Webster evaluates calls that Apple should abandon the Mac and finds short answer is ‘No’. The long one is ‘N-o-o-o-o-o-o!’…

When Mac Observer recently discussed whether Apple would be ‘more competitive’ by dropping the Mac platform, it prompted a Wall Street Journal article by Christopher Mims, who opined that Apple is stretched thin with Mac, iPhone, iPad and Apple Watch – and iCloud, Apple Pay, iBooks, iTunes, Apple Music, OS X, iOS and more.

But it makes profits on all these things. Good profits. For Apple really knows how to make profits – perhaps that’s what Apple knows best of all. Even on Macs, when most of the general public’s attention is fixated on iPads and iPhones, and maybe Apple Watch: Apple made more profit from selling Macs than the top five PC makers combined in 2013.

Despite that, Apple makes a lot more from iPhones.

Be that as it may, why is this kind of pressure applied to Apple? Perhaps I don’t read the right trade publications, but does anyone tell Subaru to stop making helicopters; Mitsubishi to stop making ships?

People have said this kind of thing about Apple for ages. Back in the noughties, pundits used to say “Apple doesn’t know what it is – is it a software company or a hardware company?” The reply: “Apple is a software company and a hardware company”.

There’s a lot going for Mac. OS X development led to iOS, each of which is a subset of the other. They so well to each other for good reason; reciprocating development cycles result in consistent look, feel and features.

But while I still get more excited by new Macs than anything else from Apple, I’m in a minority.

Apple’s road ahead is dictated by many things, but money has always been a primary motivation. If Apple decides to delete the Mac at some point, it won’t be because of outside pressure.

Mims’ main point is that with Mac, Apple Is trapped into pouring resources into the ‘king of last century’s technology’ –the personal computer.

But Macworld’s Glenn Fleishman thinks Mims is pushing away details like Apple’s fundamental view of itself, its software engineering process and its hardware development.

And Mims’ viewpoint is problematic for another reason: innovation isn’t why Apple exists. That’s a view which only came about with the iPhone and strengthened with the launch of iPad. Instead, the company’s primary motivation is enabling people. It’s products emerged from this ethos.

Mims’ critical voice isn’t a lone one. Prompted by the latest WWDC, Gizmodo reckons Apple has ‘fallen’ from being an innovator to a role of imitator. However, while a traditional launchpad for new products, WWDC is the Worldwide Developer Conference, full of developers. Journalists might find developer-focussed announcements a bit puzzling and even ho-hum, but the developers there certainly don’t.

I’m not alone in feeling happy that Apple is working on making all its hardware and software better for people who use it – announcements that formed the bulk of the WWDC keynote. This will result in better use of the tech we have already invested in. Solid, dependable performance is always worth having.

Mark Webster is an independent writer of Apple Mac and iOS/iDevice news and reviews for Australia and New Zealand, covering Apple Mac and iDevice (iPad, iPhone, iPod touch) hardware and software and accessories. His guest blog posts make it easy to find the most up-to-date news and information on Apple products and software.

Apple Matters is proudly supported by:
Ingram Micro


*The views expressed by the author are not necessarily those of the publisher or editor of iStart.

Post a comment or question...

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Other Articles by Mark Webster

Christmas presents

Apple Matters: Great Apple gifts for the holidays

guest-blogs |December 15, 2015 | Mark Webster

Tis the season to be rewarded – and here are some things Apple aficionado Mark Webster has recently looked at…

ipad pro

Apple Matters: iPad Pro or no-go?

guest-blogs |November 18, 2015 | Mark Webster

Are you convinced by Tim Cook’s assertion that you don’t need a computer any longer, thanks to iPad Pro? Mark Webster isn’t…

Apple brand

Apple Matters: The brand they hate to love

guest-blogs |November 2, 2015 | Mark Webster

Mark Webster considers Apple’s latest earnings call and ponders what it means for enterprise and the future…

retina display

Apple Matters: The Mac – Recent updates keep an old favourite relevant

guest-blogs |October 22, 2015 | Mark Webster

The Macintosh has an enduring reputation as Apple’s flagship device. Launched in 1984, it’s still here and, with recent updates, it’s still growing, writes Mark Webster…

ipad pro

Apple Matters: Bigger, faster, but – where to now?

guest-blogs |September 17, 2015 | Mark Webster

Apple is concentrating on consolidation releases this year with few exciting product announcements; expect the fireworks in 2016, reckons Mark Webster…

Tim Cook; iPhone 6; iPhone 6 Plus

Apple Matters: No need for rose-coloured glasses

guest-blogs |September 10, 2015 | Mark Webster

Mark Webster considers new iPhones, iPads and, finally, an Apple TV with a decent interface…


Apple Matters: Apple rises while Microsoft…rises

guest-blogs |September 3, 2015 | Mark Webster

Mark Webster takes a look at the fortunes of vendors which have enjoyed a sometimes adversarial relationship and finds them both heading in the right direction…

apple watch

Apple Matters: On the Apple Watch

guest-blogs |August 18, 2015 | Mark Webster

Mark Webster takes a closer look at the latest Apple gadget to get tongues wagging…

Apple Music apple matters

Apple Matters: A closer look at Apple Music

guest-blogs |July 22, 2015 | Mark Webster

It’s the latest thing from Apple – and Mark Webster wonders what it really means…


Apple Matters: Do yourself a favour and check out iBooks

guest-blogs |July 6, 2015 | Mark Webster

When Mark Webster wanted to get a book out, publishers wanted nothing of it. He took matters into his own hands…

Thank you! Your subscription has been confirmed. You'll hear from us soon.
Follow iStart to keep up to date with the latest news and views...