Is the world of search engine optimisation (SEO) a mysterious place populated by snake oil merchants and incomprehensible jargon? Not necessarily, says Richard Conway...
Archives
Apple Matters: Great Apple gifts for the holidays
Tis the season to be rewarded - and here are some things Apple aficionado Mark Webster has recently looked at…
Apple Matters: iPad Pro or no-go?
Are you convinced by Tim Cook’s assertion that you don’t need a computer any longer, thanks to iPad Pro? Mark Webster isn't…
Digitoil: RankBrain – Google’s Artificial Intelligence (AI) algorithm and how it impacts you
Google’s ranking algorithm currently has about 200 different signals that work in harmony to deliver great search results…
Apple Matters: The brand they hate to love
Mark Webster considers Apple’s latest earnings call and ponders what it means for enterprise and the future…
Apple Matters: The Mac – Recent updates keep an old favourite relevant
The Macintosh has an enduring reputation as Apple’s flagship device. Launched in 1984, it’s still here and, with recent updates, it's still growing, writes Mark Webster…
Apple Matters: Bigger, faster, but – where to now?
Apple is concentrating on consolidation releases this year with few exciting product announcements; expect the fireworks in 2016, reckons Mark Webster...
Apple Matters: No need for rose-coloured glasses
Mark Webster considers new iPhones, iPads and, finally, an Apple TV with a decent interface...
Apple Matters: Apple rises while Microsoft…rises
Mark Webster takes a look at the fortunes of vendors which have enjoyed a sometimes adversarial relationship and finds them both heading in the right direction...
Apple Matters: On the Apple Watch
Mark Webster takes a closer look at the latest Apple gadget to get tongues wagging...
Apple Matters: A closer look at Apple Music
It’s the latest thing from Apple – and Mark Webster wonders what it really means...
Apple Matters: Do yourself a favour and check out iBooks
When Mark Webster wanted to get a book out, publishers wanted nothing of it. He took matters into his own hands…
Apple Matters: Goodbye to all Mac
Mark Webster evaluates calls that Apple should abandon the Mac and finds short answer is ‘No’. The long one is ‘N-o-o-o-o-o-o!’…
Digitoil: Mobilegeddon – Were the doomsday predictions justified?
You may not have noticed it, but 21 April 2015 was ‘mobilegeddon’...
WWDC 2015 roundup: I guess you had to be there
Mark Webster on Apple’s Worldwide Developers Conference announcements for 2015…
Apple Matters: When ‘easy to use’ becomes a problem
Technology today is practically ubiquitous and ever easier to use. Be that as it may, Mark Webster discovers that even simplicity has its own set of problems…
Apple Matters: Apple, enterprise and FileMaker
Enterprise was the final frontier for Apple for a long time. Mark Webster notes this appears to have changed…
Apple Matters: Cook, Apple and the books
Apple CEO Tim Cook may not be attention-grabbing like his predecessor Steve Jobs, but Mark Webster finds he has kept the tech company on a very sound footing indeed...
Digitoil: SEO – dark art or just good marketing?
In the first instalment of our new Digitoil blog on digital marketing, subject matter expert Richard Conway begins by putting search engine optimisation in context…
Apple Matters: MacBook – overwhelmed with underwhelming
It’s not just an appellation the all-new MacBook is missing. There is no ‘Pro’ or ‘Air’ after ‘MacBook’, and also no ports. Mark Webster finds himself wondering who it’s for…
